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The difference between ‘okay’ marketing content and ‘great’ thought leadership assets determines whether you’ll build credibility … replenish your Q1 pipeline … or enable differentiated conversations for your sellers. The key often comes down to the quality of the research that fueled it.

We’ll design your survey, develop the analysis, and equip not just your marketing, but also your enablement and strategy teams with the insights. DPM can deliver the whole thing (start to finish), so your teams can focus on amplification and utilization. This week’s vlog walks through what that looks like in practice, and how it can fuel your future GTM content.

video transcript

DPM produces a couple research projects a year whose data and insights are meant to fuel our clients’ narratives, marketing content, and product strategy. But sometimes, you want a data set just for you … so, here’s what a custom research project looks like from DPM, start to finish.

1. We’ll interview your core stakeholders on what worked (and what didn’t) from your last research report, as well as the ideal narratives that you’re hoping to fortify in the next GTM (and product strategy) — and then we ensure alignment of the top-line themes.
2. We’ll author the survey, as well as curate two rounds of survey feedback.
3. We’ll code the survey into Qualtrics and drive the pilot. If you have a panel provider, we’re happy to work with them. If not, DPM can source your panel respondents (or your own clients) to fuel your survey as a turnkey experience.
4. We’ll derive initial charts at 50% of field work in order to start preparing the core team on likely narratives and the ‘shape’ of the data.
5. We’ll deliver the final data set in XLS along with recommended charts in PPT to debrief and equip your core team and secondary audiences, so we can collectively stimulate content development and prepare for enablement.
6. With the research phase complete, we can work with your content team from authoring the core text analysis to reviewing their finalized assets.
7. For launch, we’re happy to support any press outreach and provide commentary for the press release.
8. And every good research endeavor deserves a webinar, some enablement activity for your field and partners (in person or recorded in your LMS), and maybe even a roadshow. We do those too.

Believe it or not, it usually takes 6 months from kickoff to launch, sometimes longer based on your review cycles and content strategy. Last week, we talked about the months leading up to an SKO or conference event; this is basically the same timeline — meaning that if you want the cool stuff for that event later, we gotta start building it now. If your goals include custom research to fuel thought leadership, enablement, or strategy, then let’s talk about how we can help.

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