-
VMworld 2015 Had Some Great Marketing
There was some great marketing execution at VMworld 2015. As a sequel to my blog last year that “Event Marketing Doesn’t Get Enough Credit,” here is my tip of the hat to some of the unsung heroes of tradeshows: the… Read more
-
Event Marketing Folks Don’t Get Enough Credit
With 25 years of attending tradeshows and launch events, I can attest that the Marketing/Events team does not get enough credit. Of course, not all marketing events are awesome (or memorable) – but I wanted to highlight a few recent… Read more