Jason Buffington .com

I served as a VP of Strategy within the Office of the CTO at Veeam Software from 2018 to 2025.

  • Primary responsibilies included leading our Strategic Research (unbiased market insights) for product strategy, go-to-market fortification, field enablement, and thought leadership/evangelism. 
  • Was also the exec sponsor for the Veeam Innovation Awards and led several vTeams for special projects.

Here is an archive of my blogs, articles, and projects as part of my role at Veeam. Most common topics include Research reports and insights, Innovation Awards, BaaS & DRaaS, BC/DR, Hybrid-Clouds, and Cyber Resiliency.

  • VeeamON 2019: Innovation happens here

    If you aren’t in Miami this week, you are missing a lot of fun — and that doesn’t include the famous Veeam Party planned for this evening. Building on what happened yesterday: Veeam announced the general availability of Veeam Availability Orchestrator version 2. I’ve preached for quite a while that there are two distinct differences between…

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  • The hype of copy data management and secondary storage

    This week, we’re looking at “The Hype of Copy Data Management” (CDM), which some vendors call Active CDM, Enterprise CDM, pick-your-fancy-adjective CDM, or similar permutations of secondary storage, data virtualization, or “Use your data smarter” (Veeam does it too). If you put aside the jargon and IT marketing-speak, it is really a classic case of…

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  • The industry is adding, not “just” changing

    This week, we’re looking at a very important shift in how IT is choosing its production platforms. Historically, we saw each production platform (mainframe, midrange, NetWare, Windows, virtual) usurp the one before it – but that isn’t true this time. For most organizations that are investigating cloud services (plural), there isn’t as clear a sentiment…

  • The head and the heart have to agree

    This week, we’re looking at the alignment and misalignment of data protection initiatives between IT implementers (the heart) and IT leadership (the head). Historically, IT implementers were mostly focused on functionality, while IT leaders wanted improved reliability and agility/flexibility. Starting around 2017, that changed: reliability and flexibility/agility started topping both lists (along with cost). The…

  • Ya gotta know what ya got

    Today, we continue with our six-week vlog series. While tactical IT initiatives may be obvious, strategic IT initiatives are often hindered by a lack of practical visibility and understanding of what is working and what isn’t. Simply put, your IT modernization efforts can only go so far. If you can only “see or do” the…

  • The race to zero downtime and zero data loss

    Today, we continue with our six-week series of vlogs. It wasn’t that many years ago that recovery time was measured in days (or partial days), whereas data loss was rigidly aligned to nightly backup or up to a day of loss. That isn’t true anymore. Simply put, backup is the foundation of any data protection,…